PRODUCT LEAD, ATTRIBUTION & MEASUREMENT NA GOOGLE INC.
Matz Lukmani is Product Lead, Attribution and Measurement at Google's EMEA and has more than 9 years of experience working in the Marketing Analytics area. He has served as analytics leader in companies such as Bristol-Meyers Squibb, Toys R US, MediaCom, PwC, SAP and dELiA's.
At the undergraduate level, he holds a Master's degree in Computational Analytics from the New Jersey Institute of Technology and two bachelor's degrees in Business Administration and Computer Science from Jadavpur University and Manipal University in India respectively.
He has been a consultant in Analytics in the areas of web-analytics, predictive analytics and advanced text mining in a wide range of industries. He has worked on several funded academic research initiatives and continues to explore some advanced research projects in the fields of text mining and advanced predictive analytics.
Matz joined Google in 2014 as Product Operation Manager for Google Analytics 360, AdWords, Attribution 360 and Firebase Analytics. He currently works as Product Leader for Assignment and Measurement at the EMEA, and is based out of Google (London).
Prior to joining Google, he was Associate Director for Insights and Analytics at Mediacom.
Lisbon Digital School Bio: https://lisbondigitalschool.com/our_team/matz-lukmani/