Marketing Director, Author, University Professor



Carolina Afonso is a marketing professional with +10 years of experience in IT and university professor of Marketing & Strategy in ISEG.

She was marketing director for ASUS from 2008 to 2016. Carolina is executive coordinator at ISEG of some executive training courses such as Post-Graduation in Digital Marketing.

She has a PhD in Marketing from the Complutense University of Madrid, a Masters in Marketing from ISEG, a Postgraduate Diploma in Marketing Management from ISEG and a Degree in International Relations from Universidade Nova de Lisboa.

Carolina is also author and co-author of several books in marketing field such as Green Target (2010), Social Target (2013) and Ser Blogger (2017). Her last book "Ser Blogger", written together with Sandra Alvarez Baptista, is about how to create, communicate and monetize a blog and it has been a best seller book in several bookshop rankings. The authors also have a blog about digital influencers called Influenciadores.

She writes monthly opinion articles for Imagens de Marca since 2012 and she is a frenquently invited to talk about digital marketing in media and events.